Look Up Stop Texting (LUST) was started by Cat Greenleaf, a hardcore Blackberry addict, Brooklynite and host of NBC’s “Talk Stoop with Cat Greenleaf” where she interviews celebrities, musicians and newsmakers right on the front steps of her Brooklyn home. She is also a new mom who realized that her textaholic nature managed to take her attention away from her son and from the physical world overall.
Through stylish clothing and accessories, LUST’s mission is to remind us to put down our PDAs more often, and live in the actual world instead of in the virtual one. LUST isn’t saying we should NEVER text – just that adding a measure of control can add so much to our experience of being alive.
Each season, LUSTbklyn will donate a portion of it’s proceeds to a not-for-profit organization. This Fall, LUST will give to The Common Ground Foundation started and run by hip-hop artist, actor, and author Common. The Common Ground Foundation is dedicated to developing youth in underserved communities into contributing citizens and strong leaders. LUSTBKLYN is available at Spangle Jewelry in Brooklyn , Fred Segal in Santa Monica and online at www.LUSTBKLYN.com.
Join Cat Greenleaf at the LUSTbklyn New York City launch party on September 23rd at Spangle Jewelry in Brooklyn. The party will be just blocks from the famous “Talk Stoop” stoop and will feature innovative DJ Keith Shocklee (Public Enemy, Run-D.M.C.) on the decks.