Tag Archives: Dan Law

Lineup Revealed for 2017 Thrival!

The Thrival Innovation + Music Festival has announced its music lineup, featuring a blend of 19 national and local artists. Headliners Wiz Khalifa, Logic, Carnage, GRiZ, and Two Door Cinema Club and over a dozen more acts will perform at the historic Carrie Furnaces on September 29-30.

Two-day general admission and VIP festival passes go on sale Friday, May 19 at 10:00 AM EST.

Capping an extensive 2017 festival touring season — including performances at Lollapalooza and Okeechobee Music Festival — multi-platinum selling and Grammy-nominated recording artist, Wiz Khalifa, will make his only appearance in Pittsburgh in 2017 as one of Thrival’s headliners.

Logic, the 27-year-old Maryland-based rapper, will also headline Thrival, building off of a packed 28-date U.S. summer tour. His critically acclaimed, “Everybody,” sold 247,000 equivalent album units last week, earning Logic his first #1 album. The album touches on an array of societal issues that affect us all on a daily basis.

Irish alt-indie darlings, Two Door Cinema Club, are also touring the U.S., having just announced dozens of new dates across the country.

Detroit electronic funk outfit, GRiZ, and Los Angeles-based Guatemalan American DJ, Carnage, will both headline their own stages.

SuperDuperKyle will make his first-ever Pittsburgh performance after the release of his Billboard Top 10 hit, “iSpy” (currently #8). Chart-topper and multi-platinum artist, Kiiara, veteran DJ, TokiMonsta, Sirius Alt Nation mainstays, Missio, and Grammy-nominated DJ, Steve James, are all first-time Thrival artists, joined by Harts, Echos, Circa Waves, Welshly Arms, Michigander, The Garment District, Byron Nash & Plan B, Rachel B., and JRod.

“We started this initiative five years ago. To watch its growth has been pretty remarkable,” says Bobby Zappala, founder of Thrival and CEO of Ascender. “Thrival 2017 is set up to be a special experience. We’re proud to have a Pittsburgh artist headline the bill for the first time in the festival’s history.”

“Thrival Music continues to grow, and this year’s lineup is the biggest and most prolific to date. We welcome an eclectic mix of multi-platinum and chart-topping artists who will compliment a host site that has the potential to be one of the best live music venues in the entire U.S.,” says Dan Law, Director of Thrival and VP of Business Development at Ascender, the nonprofit organization that presents and produces Thrival every year.

The festival kicks off with Thrival Innovation (featuring a new partnership with San Francisco-based event and media company, NewCo) on September 27-28, a conference focused on “Intelligence: Humans X Tech” — a theme that leverages Pittsburgh’s strengths in robotics, artificial intelligence, and machine learning.

After Thrival Innovation, festival-goers will transition from Pittsburgh’s East End to the historic Carrie Furnaces in nearby Swissvale, Pennsylvania for a “one-of-a-kind Pittsburgh venue” that “features a stark contrast of new sound and rustic industrial setting” minutes away from Pittsburgh city limits.

For a unique local flair, Wiz Khalifa filmed the music video for his 2012 double platinum single, “Work Hard, Play Hard” at the Carrie Furnaces.

“With the right vision, leadership, and investment, the Carrie Furnaces are primed to be a premier destination for live music fans. By doing this together, we’re turning a mill back on. But instead of producing steel, we’re producing culture,” says Law. “A show at Carrie is unique. You can’t get it anywhere else.”

The festival is the flagship initiative of Ascender, a Pittsburgh-based 501(c)(3) nonprofit organization dedicated to serving early-stage startups, entrepreneurs, and innovators.

To help manage this growth in 2017, Thrival has partnered with Live Nation Entertainment for venue operations, talent buying, and marketing efforts.

“Ascender’s partnership with Live Nation to deliver Thrival Music allows our core team to both invest more energy in scaling Thrival Innovation and more effectively engage our dynamic local audience, with Live Nation adding significantly to the festival’s expanding national reach. We’re very excited for the opportunities this presents,” says Zappala.

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Thrival Innovation + Music Festival – Pittsburgh 2016

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Pittsburgh’s thriving culture of innovation and some of the most cutting-edge tech and art from around the country will be showcased across 100,000-square-feet of free exhibits, demos, and interactive experiences during the fourth annual Thrival Innovation + Music Festival, from September 20-24, 2016.

In just three short weeks, the Thrival Innovation + Music Festival will welcome its most ambitious lineup to date for its two-day live outdoor music experience — headlined by Billboard #1 artist The Chainsmokers, as well as CHVRCHES, Thievery Corporation, Ty Dolla $ign, Metric, Lettuce, and more. Set times below.

The Chainsmokers and CHVRCHES will co-headline Friday night, with the Scottish electro-pop group hitting the stage at 9:00 PM and the meteoric rising DJ duo will close out the night, beginning at 10:30 PM. Festival mainstay funk outfit Lettuce, summertime scion Sir the Baptist, and Pittsburgh-native (and Chainsmokers collaborator) Daya will also perform, with notable local acts Meeting of Important People and the Bastard Bearded Irishmen opening the festival.

Thievery Corporation closes out Thrival 2016 on Saturday night with a full 20-piece ensemble to mark their first visit to the Steel City in their 20-year history. The band of “Thieves” will begin their headline set at 9:30 PM. Recent MTV Video Music Award-winner Ty Dolla $ign performs at 8:15 PM, immediately prior to alt-indie darlings, Metric, who kick-off their set at 9:15 PM. Rubblebucket and Wild Child bridge the afternoon with a marquee early evening set by DJ/producer Hudson Mohawke that starts at 7:00 PM. Wu-Tang Clan member Cappadonna and syndicate group Killarmy will perform with the WuLords and Ezekiel XI on a unique national/local collaboration. For an early afternoon dose of EDM, rising stars The Cheat Codes will get the crowd going at 2:15 PM. Brooke Annibale, Chalk Dinosaur, Beauty Slap, and Balloon Ride Fantasy round out a strong local showing for Pittsburgh.

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The two-day show is hosted at the historic Carrie Furnaces, a national historic site just minutes outside of Pittsburgh. A 125-foot-tall blast furnace will serve as a dramatic backdrop between two stages, with performance times staggered so festival-goers do not miss an act.

“So often, festival-goers pay top dollar to attend these events, and they’re forced to choose between multiple acts they very much want to see but can’t due to time overlaps. As such, the experience has a built-in sacrifice for attendees, even though they are paying promoters for the full experience. It’s our approach to ensure that each performer has the stage to themselves, and the audience can celebrate the entire lineup, from beginning to end,” says Thrival Executive Producer, Dan Law.

According to Martin Potozcny, Thrival’s Creative Director and CEO of LUXE Creative, the music is only part of the experience.

“The moment you pass through the gates of a music festival you’re struck with the sensation that you’re on the cusp of a remarkable experience. Our goal is to tap into the deep emotional current that music evokes, and we have a unique opportunity to transport each and every individual to a world where all of their senses are engaged. Whether this is a concert goers’ first festival or tenth, at the forefront of our mind is creating an experience that inspires, surprises and engages — it will be a transformative experience that can only be described as the magic of being part of a growing international festival,” says Potoczny.

On the innovation side of things —- for the first time this year, the festival will transform over one hundred thousand square feet at Nova Place and Alloy 26 — a former indoor/outdoor mall and Woolworth’s five-and-dime — as its home base for its Thrival Innovation programming. A 14,000 square foot “Innovation Hall” will feature highlights from experiential electronic music collaborations through smart devices (CEEMI) to live demos by noted Pittsburgh chefs of a new hands-free cooking assistant app (Yes, Chef). This will be paired with an outdoor “Innovation Playground” that includes aesthetically graffitied demolition derby cars (PGH Art Car), adaptive sports games for people of all abilities (Find Some Flow), and a mobile office bus equipped with 3-D printing, laser engraving, and robotics (Tech Tank).

“The debut of Innovation Hall and the Innovation Playground this year will take Thrival to an exciting new level — offering festival-goers and city residents alike a chance to experience some of the most dynamic art and tech from Pittsburgh and from around the country,” says Law.

“We started with a blank slate of huge spaces on the North Side of Pittsburgh. We took on the challenge of transforming it into an alternate universe — and definitely an experience people won’t forget,” says Kenny Chen, Thrival’s Director of Innovation.

Highlights include:
  • Pick up official merch through Pittsburgh-based street wear pioneers 412 partner with Thrival for the first time this year, introducing a brand new line of festival gear aimed at a new generation of culture creators, athletes, musicians, and original thinkers.
  • Participate in an eclectic mix of DIY projects led by Kelly Malone, founder of award-winning makerspace Workshop SF, who is returning from California’s Bay Area to reboot in Pittsburgh with Workshop PGH (tagline “Drink Beer. Make Stuff.”).
  • Experience awe-inspiring industrial production through live iron pours on the concert site with Rivers of Steel Arts.
  • Multimedia troupe Squonk unveil a first-time artistic collaboration of the group’s “Pneumatica” structure paired with the both quirky and surreal “Cycle Sonic” performance.
To register for these features and more, and for information on the Thrival Innovation schedule, visit thrivalfestival.com/innovation-schedule.

To purchase concert tickets or pickup keynote talk passes, visit thrivalfestival.com/tickets.

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