“Tackling contemporary issues —and universal themes of the heart and home, the multifarious southern hip-hop crew creates a smart, infectious, 13-track LP exuding positivity and self-awareness.” – SPIN
“For folks who think the ’90s was Golden Age of hip hop, Birmingham, Alabama group The Green Seed recalls the days of De La Soul, Tribe Called Quest, Black Star and more.” -Brooklyn Vegan
“Comparing the socially conscious four-man crew’s rhythmic and lyrical dexterity to Ghostface Killah and Kool Keith isn’t stretching too much.” – Nashville Scene
Over the summer, inexplicable commercials have been popping up all over local Birmingham television stations. The commercials are only a quarter of a minute long, but thanks to the odd imagery involved they have created quite a memorable impact on all who have seen them.
Birmingham residents have been perplexed as to what the commercials were designed to advertise since they were all quite obscure, leaving much to the viewer’s imagination.
The confusion was taken to an all-new level when one of the spots was aired on national television during Late Night with Seth Meyers and Saturday Night Live commercial breaks.
Today, the source of the perplexing commercials has been revealed, and it is not what people expected. Online, many television watchers speculated as to the source with some arguing it was for a comedic sketch show and others saying it was a publicity stunt for some soon to be released product. While all the guesses were good, they were all wrong.
Birmingham, Alabama hip-hop group The Green Seed is the proud source of the surreal commercials. Each member of the four-piece group (Jean Jefferson, Ted Thompson, Psychic Mike, and Winston James) recorded their own commercial in a viral marketing campaign for their debut full-length album, Drapetomania. The record was released July 15th via Communicating Vessels and is available for purchase now.
In case you missed seeing the commercials on television then you can catch them on the YouTube playlist above. Of course, be sure to dial the number at the bottom of the screen.
The Green Seed is an exciting new act hailing from one of the current most musically fertile cities in the US. Their debut album has gained nationwide critical acclaim and is most definitely one of the best hip-hop albums to have been released this year. Drapetomania is currently at #2 on the CMJ Hip-Hop charts.
You’d be forgiven for thinking that Drapetomania wasn’t the product of the Dirty South rather than the blunted grit of J Dilla’s Detroit or the otherworldly productions of Lex Records. But Drapetomania is no homage – it’s a unique blend of heart, laughter, and guts. While the album often contemplates bondage – artistic, romantic, etc. – but, ultimately, it’s a soundtrack to Freedom… And whatever comes next.
If the commercials have you intrigued then the music will have you hooked. Listen to the stream of Drapetomania on Spin now, right here.
While their recorded songs are amazing, there’s nothing quite like seeing these guys live. They’ll be playing a handful of dates in the coming weeks, so check out the tour dates below.
9/5 in Florence, AL @ 116 Mobile
9/12 in Little Rock, AR @ White Water Tavern
9/19 in Hattiesburg, MS @ Thirsty Hippo
10/21-25 in NYC @ CMJ Music Marathon