New York-based singer and songwriter Greg Holden has teamed up with Brent Lindeque, the founder behind the global movement #RAK15, and BuzzFeed Media to premiere the very special video for his brand-new single “Hold on Tight.” #RAK15 encourages people to perform one random act of kindness, film it happening, post the video on social media, and challenge friends to do the same.
With its “pay-it-forward” theme, the powerfully moving video for “Hold on Tight” shows how one small random act of kindness can spark another, as it follows a chain reaction of events beginning with Holden helping up a woman who has fallen on the sidewalk. The video’s theme resonates perfectly with #RAK15’s International Random Acts of Kindness Day 2015, which took place yesterday. On Monday, Lindeque nominated Holden to perform a random act of kindness and share it to his social media with the hashtag RAK15. Holden did so and in turn has encouraged his followers to take part and post their videos online. In addition, BuzzFeed has published a list of ways people can get involved in the global #RAK15 initiative. For more, visit http://www.raknominations.org/.
“Hold on Tight” is the first single from the Scotland-born, England-bred artist’s debut album for Warner Bros. Records, entitled Chase The Sun, which will be released on April 14th. Produced by Greg Wells (Adele, OneRepublic). Chase The Sun is filled with Holden’s passionate, purpose-driven rock songs, which brim with tough, vibrant energy and showcase his lean, literate songwriting. Watch the Chase The Sun album trailer below.
Holden began to write the songs that appear on Chase The Sun after returning from a life-changing, seven-week trip to India and Nepal in February 2013. “Hold On Tight is about looking at life as something we should feel grateful for, not be complaining about,” he says.
Holden has earned a name for himself as an independent artist for the last several years, releasing two albums, 2009’s A Word in Edgeways and 2011’s I Don’t Believe You. His song “The Lost Boy” – a poetic rumination inspired by a Dave Eggers’ novel about a Sudanese refugee – hit No. 1 on iTunes in Holland and raised over $50,000 for the Red Cross. Within two weeks of being featured on Sons of Anarchy, “The Lost Boy” sold 30,000 downloads in the U.S. and debuted at No. 36 on Billboard’s Rock chart. Holden also earned recognition for writing the massive hit “Home” – the debut single for American Idol winner Phillip Phillips that sold five million tracks in the U.S. and earned Holden an ASCAP Pop Award.