Who’s next? Outasight is!
Outasight’s first official single, “Tonight is the Night,” was selected by Pepsi for their new “Music Icons” TV ad campaign which celebrates Pepsi’s rich music history and features superstars Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. “Music Icons” captures the essence of Pepsi and The X FACTOR‘S search for the next pop-music star.
“We chose the song “Tonight is the Night” because it perfectly captures the spirit of music today,” said Simon Lowden, Chief Marketing Officer, PepsiCo Beverages Company. “This spot is about re-igniting the timeless connection between Pepsi and iconic pop music and also about celebrating our partnership with THE X FACTOR. Now we’re more excited than ever to ask the question: who’s next?” he continued. Outasight is excited about the opportunity. “This is a truly amazing campaign” Outasight aka Richard Andrew explains, “It’s a dream come true to work with a culturally relevant brand such as Pepsi and to be a part of such a rich history of artists is an honor.”
The “Music Icons” campaign will run nationally on FOX for the duration of THE X FACTOR. Hosted by Steve Jones, THE X FACTOR made its highly anticipated debut last night and continues its two-night series premiere event tonight (8:00-10:00 PM ET/PT) on FOX. THE X FACTOR judges Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger begin their search for undiscovered talent 12 years old and over – both solo artists and vocal groups – who are worthy of the largest prize in television history: a $5 million recording contract with Syco/Sony Music and to be featured in a Pepsi Super Bowl commercial.
Yonkers, New York native Outasight is putting the finishing touches on his debut full length. “Tonight Is The Night” serves as the forthcoming album’s lead single. His recent Figure 8 EP is available for purchase on iTunes or available as a free download in exchange for an email address. The video for the title track, Figure 8, was shot in Brooklyn and can be seen here. XXL says it well – “Brief, bright and poppy, Figure 8 is an equally ideal listen for the new-age hip-hop fan as those with Top 40 tastes. The release will help to build momentum and bodes well for Outasight’s forthcoming major label debut.” Outasight will head out on tour with Gym Class Heroes and The Dirty Heads in October. A full list of confirmed dates is below.
Outasight On Tour With Gym Class Heroes and The Dirty Heads
10.09 Dallas, TX @ Prophet Bar
(w/The Dirty Heads only)
10.10 Houston, TX @ Scout Bar
(w/The Dirty Heads only)
10.12 St. Petersburg, FL @
Jannus Live!
10.13 Ft. Lauderdale, FL @ Revolution
10.14 Orlando, FL @ House Of Blues
10.16 Atlanta, GA @ Masquerade Music Park
10.18 Charlotte, NC @ Fillmore
10.19 Baltimore, MD @ Ram’s Head
10.20 Philadelphia, PA @ Electric Factory
10.21 Sayreville, NJ @ Starland Ballroom
10.24 Boston, MA @ House Of Blues
10.25 Albany, NY @ Northern Lights
10.26 Long Island, NY @
Paramount Theater (w/The Dirty Heads only)
10.28 Toronto, ON @ Kool Haus
10.30 Pontiac, MI @ Royal Oak Music Theater
Musically Amusing 