Today marks the release of Santigold’s third album, 99¢. She has revealed an innovative new video for “Can’t Get Enough Of Myself (feat. B.C.)” that uses the camera of the viewer’s computer or mobile device to incorporate them into the video in real time. This is the first time the technology has been used in a music video. The video was directed by Santigold and Sam Fleischner and conceptualized and digitally developed by Yung Jake and Vince Mckelvie, with mobile app development by Bryan Yee. It plays on pop culture’s fascination with viewing and manipulating one’s own image. The video should be viewed on the web using Chrome as the browser and is available for mobile handheld devices via the “SANTIGOLD” app available in both the Apple/Android app stores. The video is premiering on Mashable, experience it here and at Santigold.com/Webcam
Stream the new full album via NPR here.
Santigold and Tumblr IRL are hosting a special record release event at Jack’s 99¢ Store (110 W. 32ndSt.) in New York City this Friday, February 26th as part of Tumblr’s IRL ongoing series. The free event will feature a DJ set, art installation, and more surprises. Santigold’s Tumblr has been functioning as a visual extension of the album’s themes of hyper-consumption and narcissism with exclusive videos being added continually. The series of pop up windows in the site’s design echo the experience of navigating through advertisements when searching online. The event will bring the world of 99¢ and Santigold’s Tumblr to life! Follow IRLIRL.tumblr.com for entry details.
Check out where I posted about Santigold last week and listed her tour dates HERE.