Following the release of her third album 99¢ on Atlantic Records, Santigold has revealed the standalone version of her innovative video for “Can’t Get Enough Of Myself (feat. B.C.),” one that viewers can enjoy without webcam access. The video features Jay Z, Andy Samberg, Alexander Wang, Olivia Wilde, Pharrell Williams, Yung Jake, and Santi herself, and some of her fans popping up as she walks through New York City.
The original interactive version of the video (posted here) uses the camera of the viewer’s computer or mobile device to incorporate them into the video in real time. It was directed by Santigold and Sam Fleischner and conceptualized and digitally developed by Yung Jake and Vince Mckelvie, with mobile app development by Bryan Yee. It plays on pop culture’s fascination with viewing and manipulating one’s own image. The video should be viewed on the web using Chrome as the browser and is available for mobile handheld devices via the “SANTIGOLD” app available in both the Apple/Android app stores. Experience it at Santigold.com/Webcam
Musically Amusing 