Today marks the release of Santigold’s third album, 99¢. She has revealed an innovative new video for “Can’t Get Enough Of Myself (feat. B.C.)” that uses the camera of the viewer’s computer or mobile device to incorporate them into the video in real time. This is the first time the technology has been used in a music video. The video was directed by Santigold and Sam Fleischner and conceptualized and digitally developed by Yung Jake and Vince Mckelvie, with mobile app development by Bryan Yee. It plays on pop culture’s fascination with viewing and manipulating one’s own image. The video should be viewed on the web using Chrome as the browser and is available for mobile handheld devices via the “SANTIGOLD” app available in both the Apple/Android app stores. The video is premiering on Mashable, experience it here and at Santigold.com/Webcam
Santigold and Tumblr IRL are hosting a special record release event at Jack’s 99¢ Store (110 W. 32ndSt.) in New York City this Friday, February 26th as part of Tumblr’s IRL ongoing series. The free event will feature a DJ set, art installation, and more surprises. Santigold’s Tumblr has been functioning as a visual extension of the album’s themes of hyper-consumption and narcissism with exclusive videos being added continually. The series of pop up windows in the site’s design echo the experience of navigating through advertisements when searching online. The event will bring the world of 99¢ and Santigold’s Tumblr to life! Follow IRLIRL.tumblr.com for entry details.
Check out where I posted about Santigold last week and listed her tour dates HERE.
Santigold has shared the exhilarating single “Banshee” from her forthcoming album 99¢, out on February 26th via Atlantic Records. The song deals with overcoming self-doubt, silencing detractors, and finding the strength to take risks and fearlessly pursue your aspirations. The message is underscored by one of Santigold’s most impassioned vocals and an explosive rhythm. “Banshee” was produced by Patrik Berger and John Hill with additional production by Linus “Style of Eye” Eklow of Miike Snow. Listen to “Banshee” now.
In celebration of the release of 99¢, Santigold has announced an in-store performance and signing at Rough Trade NYC on Tuesday, March 1. Beginning on the morning of March 1 when the store opens, anyone who purchases a copy of the album will get a wristband for the performance.
Santigold recently announced a North American spring tour, the “We Buy Gold Tour”. Renown for her monumental live shows, Santigold is taking it all to the next level in the brand new stage production. Tickets available here: http://smarturl.it/SantiTour
“Banshee” follows the release of “Chasing Shadows” from 99¢. Vampire Weekend’s Rostam Batmanglij produced the track which features backing vocals from the West Los Angeles Children’s Choir. The mesmerizing video directed by Elliott Lester, explores the conflicted reality of an artist’s life, touching on themes of ambition and isolation. Watch it now.
Following her last album, Master of My Make Believe, Santigold wanted to explore new corners of her sound and different ways to convey her vision and political commentary. She worked with new collaborators Patrik Berger, Rostam Batmanglij, Hit-Boy, HazeBanga, Justin Raisen, Zeds Dead, ILOVEMAKONNEN, and Sam Dew and longtime cohorts John Hill, Dave Sitek, and Doc McKinney. The result is the bright and big sound of 99¢ that takes the genre-defying fearlessness Santigold has become known for to new places.
Musically Amusing 