

On the innovation side of things —- for the first time this year, the festival will transform over one hundred thousand square feet at Nova Place and Alloy 26 — a former indoor/outdoor mall and Woolworth’s five-and-dime — as its home base for its Thrival Innovation programming. A 14,000 square foot “Innovation Hall” will feature highlights from experiential electronic music collaborations through smart devices (CEEMI) to live demos by noted Pittsburgh chefs of a new hands-free cooking assistant app (Yes, Chef). This will be paired with an outdoor “Innovation Playground” that includes aesthetically graffitied demolition derby cars (PGH Art Car), adaptive sports games for people of all abilities (Find Some Flow), and a mobile office bus equipped with 3-D printing, laser engraving, and robotics (Tech Tank).
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Tinker with and explore how “old” synth technology is inspiring new generations of music creators with music industry stalwarts Roland, Pittsburgh Modular, and Novation while engaging with Shutterstock Music, SpaceoutVR, and OpenArc in Thrival’s interactive tech tent.
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A biergarten featuring East End Brewing Company, Voodoo Brewery, Pittsburgh Winery, SweetWater Brewing Company, SKYY Vodka, and Barefoot.
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Pick up official merch through Pittsburgh-based street wear pioneers 412 partner with Thrival for the first time this year, introducing a brand new line of festival gear aimed at a new generation of culture creators, athletes, musicians, and original thinkers.
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Participate in an eclectic mix of DIY projects led by Kelly Malone, founder of award-winning makerspace Workshop SF, who is returning from California’s Bay Area to reboot in Pittsburgh with Workshop PGH (tagline “Drink Beer. Make Stuff.”).
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Experience awe-inspiring industrial production through live iron pours on the concert site with Rivers of Steel Arts.
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Multimedia troupe Squonk unveil a first-time artistic collaboration of the group’s “Pneumatica” structure paired with the both quirky and surreal “Cycle Sonic” performance.










